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” Bureau of Labor Statistics,United States Department of Labor, 2014. So this person is so much more than just that basic employee as you can see in Figure 2. They are some of the people that make the magic in this firm. They bring life to the concept and open the minds of the clients to what can be possible. Therefore the graphic artist plays a vital role in the organization and can directly affect and improve on the initial ideas of clients, to make them eco friendly, innovative and sustainable. The graphic designer’s input can make or break a design.

Posted March, 2011 by Admin

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The old adage, “It’s not what you say, but how you say it,” is still the fundamental truth of effective marketing. In fact, nothing screams unprofessional and damages your brand like bad graphics. On the other hand, good design establishes your brand’s legitimacy. Fundamentally, good graphic design should: 1 improve your image and strengthen your brand, 2 make your business stand out from your competitors’ and 3 convincingly sell your messages to customers with a strong emotional appeal. These all add up to one thing: a better small business. Think of graphic design not as an expense, but as an investment in your company’s future. If you aren’t a graphic designer, don’t create your own logo. Leave the logo, and marketing collateral such as brochures and case studies, to a professional design team. There is a fine line between getting the biggest bang for you buck and looking cheap. When you choose to advertise with vehicle wraps, your goal is to cut costs, not quality. From color disasters to font fiascoes, don’t gamble your business’s brand away on sub par design.

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You just need to know how to help the audience get theinformation that they want.

Creative/design directorA creative director or design director is the creative head of a design firm, advertising agency or an in house corporate design department.

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Posted February, 2011 by Admin

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